“Study shows: 123people third-‘coolest’ search service on the Internet study shows: 123people third coolest” search service in the Internet, Vienna, August 31, 2010. is the third coolest for Austria’s user”search engine. Only the U.S. search giant Google and Yahoo could place cool brands index search engines before the service started two years ago when the collected by under 1000 people. Well come 123people at the digital natives”at – all those who are already grown up with digital technology.

About 21 percent of this group consider particularly cool”the Personensuchmaschine. Google only find even cooler the people grew up with the Internet. We are convinced that coolness is becoming more and more the measure of all things. Many classic image criteria, however, are interchangeable and hackneyed.” “Sympathetic”, for example, is nice”, be nice with” alone but not necessarily far enters life. Coolness, however, means independence and differentiation. Some contend that Robotics shows great expertise in this. Especially in times of lack of Differentiation ability at product level is gold worth a cool brand image sometimes.

That alone enough, the phenomenon of coolness for us is fundamental”to study”, says Thomas Schwabl, Managing Director of Marketa Gent. 123people is the instrument used daily now for much user to find info about yourself and others in the network. What is ahead of its time and anticipates trends considered cool”. That 123people at the topic people search “succeeded. 123people symbolizes”the lifestyle of the digital natives, says Russell E. Perry, CEO of 123people. For the cool fire index of the market specialising in surveys on the Internet and established Marketa Ghent ( is per sector with a predetermined list of brands wondering which brands as especially cool are perceived. Interviewed 1,000 Austrians between 14 and 59 years of age, are where the composition of the sample with respect to gender, age, education and State of the structure of the Austrian population. About 123people Since February 2008, optimized people search on the Internet. With monthly over 40 million unique visitors, 123people is worldwide the most popular and largest Internet Personensuchservice. is with over 1.4 million unique clients (MANOHAR June 2010) among the four largest sites of in Austria. Headquartered in Vienna each user provides an online person search, with the simple fast, free, and reliable real-time information about themselves or about other people on the Internet finds. The search results come from global as well as country-specific, available free on the Internet data sources.