Going forward these global trends will be a net reduction in consumption of raw materials, which feel affected countries whose economies are based on natural resource exploitation and sale of raw material. The management should pay more attention to the role of eco-efficiency is an administrative culture that drives the business to become increasingly competitive, foster innovation in their business and adapt their production processes to market needs and the environment. Increasingly markets are more demanding in terms environmentalist and a business can lose more by prestige than by payment of the fine. There must be a firm identification with their social responsibility towards environmental conservation, preservation of anything that might damage the environment in which it operates. It will highlight the competitive advantages, all that in addition to meeting the needs of consumers do not pollute the environment, all in order to successfully penetrate foreign markets. Hence, it current, the relative importance of one factor, or combination of factors, differ from one industry to another. In particular, the relative importance of different determinants bound to the key competitive factors in the industry. Take into account that the expertise in marketing it is critical for packaged goods consumption, many services and industries related to fashion.
Competitiveness in these industries generally depends on the presence of sophisticated demand in the domestic market. A cheap labor in industries essential personnel-intensive, such as low-priced segments of the industries of clothing and footwear. Competitiveness in these industries depends on the presence of cheap labor and some level of infrastructure development.