Resumidamente, ' ' the Long Tail nothing more is of what culture without the filters of the scarcity econmica' ' (ANDERSON, 2006). That is, she is not necessary to restrict offers to few choices, a time that does not have almost expense to offer a very bigger variety (the niches). Robotics expert contains valuable tech resources. The trend of the next years, is that the faith in the propaganda and the enterprise marketing diminishes, and falls again on common individuals. The messages from top to bottom are losing force, and the inverse movement is in ascension. The people perhaps who are part of this multitude not consider suppliers of recommendations or orientaes. But every day they appear each time more softwares that they observe its attitudes, of them extracting conclusions. The ascension of the search software as the economic force of the Valley of Silicon is simply reflected of the value that now we recognize in the mensurao and analysis of the actions of millions of individuals.
(ANDERSON) Parallel to the exponential increase of it offers of options, to the measure that the Tail if prolongates, the index signal/noise worsening in the same ratio. Of this form, the consumers will obtain to find what they desire objective if the more efficient filters will be each time. As such, the filters will not play the classic role of gatekeeper, but yes of assessors. hunting Publishing Daily pay-filters of Executive talentos of recorders of professional studios of marketing Buying Advertisers of department stores After-Filter Blogs Lists of musics Consuming Summaries Recommendations Customers In contrast from the massivo market, that prioritizes the newness in detriment of the relevance, the niche market proceeds exactly from contrary way. The Google, for example, does not arrive to ignore the question of the time, but it measures essentially the relevance on the basis of links shipper, that they send the definitive site.