He would like to get the relevant content presented. This point is closely linked with the arrangement and structure of navigation on a site ideally intuitively -without thinking – is operable and understandable. Habit. A reader who is much on the Web, has the experience, that there are certain regularities that are equal or nearly equal on many websites. For example, the arrangement of the navigation.
When entrepreneur known that their readers pattern (navigation either left vertical or horizontal above) operate, be they can intuitively most likely use the navigation on the site and so quickly reach the desired target or the information. Claim. The discerning user of the year 2010 knows many sites that are graphically and technically more sophisticated and convincing optically as content. He will therefore always rather recognize whether a page is professionally created or home-made – and draw his conclusions in relation to the company. A factor that should not be underestimated. Conclusion Web site operators do well, occasionally holding up the mirror to themselves or their page and look at the website from the perspective of the reader.
Who ever a friend has asked and it observed, on its Web site a certain type of information to search E.g. the directions or a contact form, will be noted may be very clearly how much optimization needs solely with the appearance and arrangement of text or controls still exists on its Web site. Looking for the directions will take, for example, more than 10 seconds, urgent action is required, if the customers to check on the entrepreneur for his services. Date published: Episode 1: Episode 2: ‘The imprint – stepchild of many sites’ ‘Spamfree without barrier – CAPTCHAs in forms’ episode 3: ‘general terms and conditions even made – the right way?’ Episode 4: ‘Texts with images enliven – professionally made’ episode 5: target group orientation – who are the readers?” Episode 7: Content – attractant for readers and search engines episode 8: know, as customers on the Internet looking for e-commerce for small and medium-sized companies in Hessen performs the EC-M Advisory Centre free site checks. We discuss the results in detail with the entrepreneurs and pass a comprehend check Protocol. Are you interested? Then simply send an email to or call at 0641 / 309 1347 (Andreas Heine). Free site check – a small step, one giant leap for your business. (Direct link: website-check) The EC-M works since 1998 successfully because the EC-M Advisory Centre of e-commerce Middle Hesse, to promote the development of e-commerce by businesses in Central Hesse. The EC-M supported targeted small and medium-sized enterprises in the region with the introduction of modern information and communication technologies. The necessary information and knowledge often lack small businesses in trade, crafts and industry to assess the benefits of the new media for themselves. As one of 28 knots in the network of e-commerce is the EC-M direct contact person for interested companies as well as for the technology provider. The competent Services of the EC-M consists of many basic services that are specifically tailored to the needs of entrepreneurs such as neutral and free initial information, an initial consultation about the possibilities and modalities of the use of the Internet and other networks for business purposes, the presentation of basic and advanced examples of new media in e-commerce companies. Press contact: EC-M Advisory Centre of e-commerce Middle Hesse of Andreas Heine Gutfleisch str. 3 5 35390 Giessen Tel.: 0641 / 3091347 fax: 0641 / 3092959 twitter.com/ecmittelhessen