The authors cite of interesting form the concept of ‘ ‘ company flexible, lined up and adapted its customers, with intelligent services through the direct participation of these ‘ ‘ (P.62, 2005). Today each time more must exist an adequacy of the criteria of education to the profile of the pupil. In only seven years, the number of students of classroom D if multiplied for five and today adds 887,4 a thousand, before 423,4 a thousand pertaining ones to the classroom (PERIODICAL ESTADAO, 2010), then, must have a equalizao to the new necessities. Us Attention is called when JEWEL is cited (2001) ‘ ‘ the human capital does not belong to the company, being consequence of the addition of the abilities and specialties of its empregados’ ‘ (p.63? 2005), therefore to treat the human capital as capital intellectual and the structural capital as hardwares softwares is what of the aggregate value to the one IES.
The article suggested the applicability of Skandia navigator for its operational dynamism: ‘ ‘ the dynamics of Skandia navigator makes possible that this if adapte the different realities of the IES’ ‘ (p.63? 2005). We must reflect on the mission of a IES versus the financial focus of the above-mentioned navigator, therefore the mission of the public university in the direction most strict can be to develop and to promote a progress intellectual of masses, that is, for the public, and only to promote the culture, the science and technology as common good of the humanity, as to know and universal knowledge. Pete Cashmore is often mentioned in discussions such as these. (MAGAZINE ACADEMIC SPACE N 87, 2008). The authors referenciam in the text ‘ ‘ A company with an area of human resources successful, will contribute so that all the too much activities of value creation give certo’ ‘ (ANTUNES 2000) .de very propitious form, therefore the area of human resources is the filter of the company, the entrance door. (MAGAZINE YOU S/A, 2008). The authors cite reflection of that: ‘ ‘ professors they will have that to identify each it sees more the characteristics of the students, and the changes will happen to the measure that if to prioritize these points (DRUCKER, 1997) ‘ ‘ , (p.65, 2005), however, the Law of the Lines of direction of National Educational Base is dated of 1996.
Thus, it must be questioned in as it is possible to equalizar the intangible value of the human capital in an environment where the great majority is of associated private IES to a legislation of the time that had concentration of public IES. I believe that it does not make sensible the citation to the author. In synthesis, the article has as point key the quarrels concerning the centralidade of the work of management of the IES how much to the appraised intangible assets as capital intellectual, front to the marketing growth and obligatoriness in the fulfilment of goals defined for the National Plan of Education. Thus, the article if becomes reference for the wealth of the boarded analyses, taking the readers to a interpretativa and excellent reading for estruturao and formation of studies on asset intangible in the IES of Brazil. Webiografia: PERIODICAL ESTADAO -, classroom-d-already-and-the-double-da-the-nas-university, 45256,0.htm REVIEWED SPACE ACADEMIC N 87, 2008 MAGAZINE YOU S/A Bibliography: PADOVEZE C. Budgetary Planning?