A customer asks for Canadian lobster, for example, the counter staff must press only the appropriate button on the touch screen. Background information, preparation instructions, and recipes either on the customer – or vendor-side display will appear. Service freshness counters is thus brought to an unprecedented level. “Field tests: cross-selling on screens increased windfall” Bizerba has already performed with numerous companies of field tests with scales advertising. While the sales staff weighed, for example, the lean pork, consumers on the customer’s display of scale saw not only weight and price, but also the right spice. In addition, recipes available, which could suggest the customers and in addition print were the staff on the sales page.

This so-called cross-selling on screens in Combination with recipe printing often sparked an impulse purchase at the customer and significantly increased the so-called windfall”, Claudia Gross, Director explains global marketing and communication at Bizerba. Accordingly increased the sales of products that so far led a shadowy existence. In the background is an intelligent, highly flexible and freely programmable software software family RetailFramework is possible all this through the Bizerba. The online shop RetailMall is an integral part. Here, emotional images, videos, recipes and product information are provided to over 16,000 articles. With the help of the module RetailImpact can the user to work this information centrally and all events, about an Italian week, schedule and manage.

The finished content on the Waagenscreens be entered via the module RetailControl finally. Are groups of scales laid down in advance and addressed in a matter of seconds via the Internet. Thus eliminates the time – and personnel-intensive control of each individual scale. This central control pays off particularly in large companies with frequently changing offers. As in a package with return receipt requested, the Center receives the response of the controlled devices, if all prices and promotional content have been updated. A dialogue in real time instead of classical one-way communication”, so much more. Through the concept of free programmability, the scales are open for applications of throughout the IT world. So, user or an external service provider can program additional functions according to the company’s internal standards and therefore cover also those of tomorrow in addition to the current requirements. Vice versa, the software also on PC scales of other manufacturers runs. Through this double separation of hardware and software, Bizerba introduces a paradigm shift. Bizerba Bizerba is a worldwide operating, leading in many areas solution providers for professional system solutions of weighing, labelling, information and food service technology in the segments retail, food industry, manufacturing and logistics. Industry-specific hard – and software, powerful network-compatible management systems, as well as a wide range of labels, consumables and business services ensure the transparent control of integrated business processes and the high availability of Bizerba-specific performance features. Worldwide, Bizerba is present with 41 shareholdings in 23 countries and 54 country offices in over 120 countries. Headquarters of the company, which employs about 3,000 people, is Balingen; further production sites are located in Messkirch, Bochum, Vienna (Austria), Pfaffikon (Switzerland), Milan (Italy), Shanghai (China), Forest Hill (United States) and San Luis Potosi (Mexico). Contact: Bizerba GmbH & co. KG Claudia Gross Director global marketing & communication Wilhelm-herbal-Strasse 65 D-72336 Balingen phone + 49 7433 12-33 00 fax + 49 7433 12-5 33 00 E-Mail: network integrated communication Patrick Schroeder Coburg road 3 53113 Bonn phone + 49 228 620 43 84 fax + 49 228 620 44 75 Email: