Naturally, when a person gets some result in a search engine, it reads only what he seems interesting. Someone has sufficient experience of web surfing in order to assess the links at once in search results, someone opens the page in a row. But in any case, the person opens the first two three well, not more than 10-20 pages. This means that if the sites on this topic we have, for example, units 200, a keyword search any chance to be seen there are only 5-10% of sites. If a company needs to look for it and find customers challenge to break into these few percent – Top – becomes paramount. Good site contains well-located, the optimized content. This means that the amount of text on the page normally not less than 1200 characters and no more than 10-12 thousand, and the key requests as many times come across in the text.

In this case, the search engine using the interior relink, bypasses pages, index page, and then willingly gives its text content in search results. Ways to move there are relatively few. We can identify the main ones: – exchange links – buying links on reference markets; – purchase links from the main pages of resources on the same topic (the so-called "muzzle") – promoting articles that are hosted in a free and paid directories articles on thematic portals – the periodic placement of press releases in catalogs press releases and news aggregator – participation in thematic communities – blogs, social networks – the comments in the discussions in the forums – Setting up links with foreign-language resources – "lenses", network media groups – links with dofollow-blogs – buying guards links – promotion via search results for photographs and videos (the way to Runet still relatively exotic).