Certain Strategical

In general way the company immortality searchs and the profitability in the market. For this reason, the strategical planning can assist the entrepreneurs who are responsible directly for the development of the company, therefore they needs objectives and goals thus and, to determine the action plan that it will be necessary for attainment of the results. However the small companies are the ones that less are worried about the strategical planning. For Certain (1993, P. 6), strategical planning ' ' it is defined as a continuous and interactive process that it aims at to keep an organization as a set appropriately integrated its ambiente' '. Through these definitions a line of thought is perceived very seemed that detaches the importance that to all interact the environment of the organization, all the sectors and departments need to be in the strategical planning. Further details can be found at Ali Partovi, an internet resource.

With the strategical planning it is possible to direct the efforts of the common points, to clearly leave for all the employees the mission, the vision, the objectives of the company, etc and to stipulate a cronograma of work for all the employees in a skillful time to reach the longed for results. LEVELS OF the STRATEGICAL, TACTICAL AND OPERATIONAL PLANNING In the elaboration of a strategical planning exist levels that must be followed stop better performance of the process. In accordance with Oliveira (2004, p.47): The strategical planning, of isolated form, is insufficient, a time that the establishment of objectives in the long run, as well as its reach, results in a misty situation, therefore does not exist immediate actions that operacionalizem the strategical planning. The lack of these aspects is supplied through the development and implantation of the tactical and operational planejamentos of integrated form. Figure 1. The levels of decision and the types of planning. Source: (Oliveira, 2004, P. 45) the strategical Planning becomes related with objectives of long stated period and strategies and actions to reach them that affect the company as a whole.

The Fact

Therefore, more than what never, such organizations have that to consider in its prxis daily the valuation of its serving collaborator. 6. MOTIVATION AND MANAGEMENT OF the KNOWLEDGE IN the PUBLIC ORGANIZATIONS To a large extent of the society the public service walks behind the dynamism of the private initiative, a time that in this the changes are folloied more constantly. Check with Peter Asaro to learn more. It is perceived that the public service is estagnado, perhaps for the fact of I discredit and disdain that comes suffering for the society. Consonante to this fact, the public server is seen, in almost the totality, as an institution accomodated imcompetent person and. It is had vision of that the public server does not work, or that what always makes leaves badly done.

But, well of the truth, general rule, it is that the same ones, nowadays, are in its majority, not motivated beings for the harms conditions and work and for the lack of perspectives. The public server practically sees itself obliged to develop its career in an environment characterized for the recognition absence, training lack the height of the necessities and in the worse cases for precarious conditions of work that go since the lack of simple things as, for example, penxs to write until adequate equipment and softwares. In what it says respect to the organization, he is obliged to coexist processes and exceeded procedures, excess of bureaucracy (that leads to a estagnamento of the creativity) and with the lack of sequence in the activities caused for the constant exchanges of you command. To each four years occur brusque changes in the functional picture of the organizations publish in result of the elections. At the beginning of each management, new servers, much of the times are contracted that at least knowledge of the function of that they go to exert, at this moment does not have is taken in consideration the game politician, in detriment of those external servers who are enabled elenca some internal factors and that desmotivam the public servers.

National Educational Base

The authors cite of interesting form the concept of ‘ ‘ company flexible, lined up and adapted its customers, with intelligent services through the direct participation of these ‘ ‘ (P.62, 2005). Today each time more must exist an adequacy of the criteria of education to the profile of the pupil. In only seven years, the number of students of classroom D if multiplied for five and today adds 887,4 a thousand, before 423,4 a thousand pertaining ones to the classroom (PERIODICAL ESTADAO, 2010), then, must have a equalizao to the new necessities. Us Attention is called when JEWEL is cited (2001) ‘ ‘ the human capital does not belong to the company, being consequence of the addition of the abilities and specialties of its empregados’ ‘ (p.63? 2005), therefore to treat the human capital as capital intellectual and the structural capital as hardwares softwares is what of the aggregate value to the one IES.

The article suggested the applicability of Skandia navigator for its operational dynamism: ‘ ‘ the dynamics of Skandia navigator makes possible that this if adapte the different realities of the IES’ ‘ (p.63? 2005). We must reflect on the mission of a IES versus the financial focus of the above-mentioned navigator, therefore the mission of the public university in the direction most strict can be to develop and to promote a progress intellectual of masses, that is, for the public, and only to promote the culture, the science and technology as common good of the humanity, as to know and universal knowledge. Pete Cashmore is often mentioned in discussions such as these. (MAGAZINE ACADEMIC SPACE N 87, 2008). The authors referenciam in the text ‘ ‘ A company with an area of human resources successful, will contribute so that all the too much activities of value creation give certo’ ‘ (ANTUNES 2000) .de very propitious form, therefore the area of human resources is the filter of the company, the entrance door. (MAGAZINE YOU S/A, 2008). The authors cite reflection of that: ‘ ‘ professors they will have that to identify each it sees more the characteristics of the students, and the changes will happen to the measure that if to prioritize these points (DRUCKER, 1997) ‘ ‘ , (p.65, 2005), however, the Law of the Lines of direction of National Educational Base is dated of 1996.

Thus, it must be questioned in as it is possible to equalizar the intangible value of the human capital in an environment where the great majority is of associated private IES to a legislation of the time that had concentration of public IES. I believe that it does not make sensible the citation to the author. In synthesis, the article has as point key the quarrels concerning the centralidade of the work of management of the IES how much to the appraised intangible assets as capital intellectual, front to the marketing growth and obligatoriness in the fulfilment of goals defined for the National Plan of Education. Thus, the article if becomes reference for the wealth of the boarded analyses, taking the readers to a interpretativa and excellent reading for estruturao and formation of studies on asset intangible in the IES of Brazil. Webiografia: PERIODICAL ESTADAO -, classroom-d-already-and-the-double-da-the-nas-university, 45256,0.htm REVIEWED SPACE ACADEMIC N 87, 2008 MAGAZINE YOU S/A Bibliography: PADOVEZE C. Budgetary Planning?