With Web Site Optimization To The Successful Internet Presence

What makes a Web site optimization from and what meaning does the editorial search engine optimization for websites Web page optimization, a properly carried out Web site optimization carrying stepchild of search engine optimization at instrumental, that a place on the first page of results receive Web pages in the search engines. Nevertheless, there are still many Web page owners, confined purely to registration work in Web directories for search engine optimization. The optimization of your website is often neglected. That entry works positively can affect the ranking of a Web page, is now well known, and is therefore often used as a marketing tool for corporate Web pages. But what about the Web site itself? Especially the last Google clearly Web site optimization for search engines updates, Web page optimization is an integral part to be turned into good positions of the search engines.

The company Web pages usually have a nice design, more or less descriptive text and a few images. That was It then but even. For search engines, this is too little. Because the images, search engines can start with nothing, empty spots for them are. Even buttons and embedded image media are of the algorithms of the search engines as a present registered, offer but no substantive added value for the search engines. This doesn’t mean is that a good design and content, such as images and videos, to neglect are, if you want to be found with a Web page on the Internet. These factors make a page more interesting for visitors, increase the average length of stay and in consequence also the ranking of the Web page in the results of search engines. But what ever the most counts for search engines optimize Web page text is text and lots of good text on all subpages.

The longer a text on a subject, he appears more relevant also for the search engines. More information means more text. Also should a webpage containing also relevant search terms to this from the search engines a theme associated with can be and will be switched when search queries. With keywords you should try therefore Web page optimization to accommodate all relevant keywords on a Web page, wherever possible. There are many possibilities for this. For example, in the headings (H1 H2 H3) and within the respective Web page texts, in the meta tags (description and keywords title,), the alternative text for all images and the text deposits for all internal links. But beware, all in bulk. The search terms used on a subpage should reflect the theme of the bottom and not in mere succession of keyword spam suggest. Each text must be clearly written, it is still too short. And the requirements of search engines for creating meta tags should be respected. Therein lies the art of editorial search engine optimization. Certainly, this editorial work can be tedious, especially if a Web page has many sub-pages and pictures. But worth the time, because it has created a good basis, to be found with its Web page on the Internet. A professional Web-page optimization includes however much more and deals, in addition to the editorial design of Web page content, also with the technical aspects. This work should aim at a barrier-free Web site.

Mobile Website

The budget car hire in the Switzerland and Austria has switched on their mobile website end of June. Glattbrugg/Vienna, June 29, 2011 – the budget car hire in the Switzerland and Austria end of June its mobile Web site turned up. It now also allows users of iPhones and Android devices worldwide and easy to book their rental car. The car which can budget car hire in the Switzerland and Austria exclusively online via or are booked. Since late June, is now also the mobile site for iPhone and Android users. With their rental stations at central locations in major cities in Switzerland and Austria’s budget appeals to especially a young, urban audience, that only occasionally need a car.

The offer is limited to the main categories of vehicle and includes several models of the brands Renault, Opel and Ford, which are less than four months old on average. The budget car rental shall be represented in the Switzerland and Austria in six cities: Basel, Bern, Geneva, Lausanne, Lugano and Zurich and Graz, Innsbruck, Klagenfurt, Linz, Salzburg and Vienna. Budget, budget is a division of Avis Autovermietung AG of Switzerland or the Avis Autovermietung GmbH in Austria. Budget is one of only three worldwide car hire suppliers. Budget customers can vehicles over 3’400 rental stations in 128 countries. Budget is active in the various customer segments of individual customers (B2C), corporate clients (B2B) and intermediaries/partners (B2B2C). Educate yourself with thoughts from Viacom. Press contact Jeannine intermediary, Micheli Manager Marketing & direct sales Switzerland, Austria budget is a division of Avis Autovermietung AG flughofstrasse 61 P.o.

Modern Shop Software

The best choice for a comprehensive eCommerce strategy selection of shop system stands at the beginning of the implementation of a webshop. The suitable Shopsystem decides not only on the success of the Web shop, but lays the foundations of later marketing and optimization strategies. German shop operator recommended the election of a German provider. To deepen your understanding Pete Cashmore is the source. Due to the sometimes somewhat complicated legal situation in Germany, the shop system must support certain requirements and consistently implement. A well-known example is the webshop system Magento: since the first versions, the system calculates the taxes, according to the German system, wrong. Even if verzeinzelt there are solutions to this problem, the problem was not caused so far. Shop solutions meet all legal requirements of German manufacturers of course.

The choice of a German system is therefore naturally close. Shopware is one of the professional shop systems. The hitherto fairly unknown system currently become the new favorite system of the German e-commerce community. The functions of shop merchandise are not only innovative, but satisfy all the needs of a modern, German Web shops. The shop system shop merchandise exists in various versions of license: the Community Edition, the Professional Edition, and Enterprise Edition. While the community and professional editions on smaller aimed to medium-sized companies, the Enterprise Edition of shop goods has all the functions imposed on a professional webshop. Shopware is from search engines and usability-optimized. Thus, the system provides the best basis for a comprehensive marketing strategy.

Professional online marketing and e-commerce agencies will facilitate the work. This saves time, which can of course be included in the optimization of the Web shop. Through the German origin, not only German payment provider are fully supported, but the system can be on different common ERP and ERP systems. Shopware truncates very positive compared to other shop systems. Stability, speed, Functionality and the open communication strategy of shop goods themselves are important and successful features which make it a real profit for the German e-commerce scene compared to other shop systems. Also the various industries running umsetznen with special requirements for the shopping cart software shop goods easily and professionally. This also particularly applies fashion labels and clothing stores, as some references to prove successful.


Is a social network similar to the functionality of this community, and thus provides a complete package to find new friends or to the flirt. In search of the future soul mate you leave a lot of capital, because many single exchanges require a lot of money and provide little comfort. Mega singles is developed by a young and creative team, which it has made to the task to integrate the interaction of social networks in a Datingplattorm and to remain at the same time free of charge. Among others already following modules are have been developed and integrated: – comprehensive user profile – unlimited number of photos and gallery images more than one profile or avatar possible – bulletin board – forum – video & music network – sharing of multimedia files (pictures, videos and music) – groups (circles) – discussion groups (groups) – Google maps (showing the route to the destination) – Street view – many more functions… Thus, this dating platform provides what have otherwise only social network. Therefore, we go as far and say it a dating is network and at the same time a social network. Therefore, it is also an alternative for Internet users who have found their dream partner already and are no longer looking. The advantage is that you no longer must log off and can continue to use this platform. We asked the Chief developer and founder Mario Linke, its further plans. “We are up-to-date on the latest Web standards to move, which represents a major advance in our young history (and our members will be very happy with it). Furthermore we are planning 2 new interfaces that will allow the user to manage his Facebook wall. In addition our members via her Twitter account, can compose tweets, retweet, or show their friends or Tracker.” It’s not wanted to tell us more plans and that it still was long only so much not about they didn’t want just a fraction. The project is funded at the moment out of his own pocket and still own promotional video was produced in addition. This can be found under the following link: watch?


The Fotokasten photo service app for the iPad, the most beautiful photo books in large formats Waiblingen succeed July 2013. high-quality photo products, photo box, provider relies on mobility: with the new Fotokasten photo service app for the iPad, create and buy their photo products, users where getting them right now is. From the comfort of your home sofa, or directly at the resort, with the straightforward app Fotokasten users have processing their images everywhere under the handle. In a question-answer forum Ali Partovi was the first to reply. The free app is now available at this link itunes.apple.com/de available in the app store. Who dream intuitive design via iPad app to make great photo books quite comfortably on the couch and order, find the solution in the photo box photo service app for the iPad. The intuitive user interface allows you to work without mouse and reminiscent of the good old glue of the photos in the album: simply select the desired photo product and pull with your finger the desired motifs from the iPad album in the book. With the 30 x 30 cm are also real photo book large sizes available, so that even high-quality illustrated books directly on the tablet can be create. Vacationers that evening looking at her photo yield the desire comes over to arrange the most beautiful images in a photo book using the new freedom of the Fotokasten photo service app. Using accessories such as the Apple camera connection kit or other card readers for the iPad upload the pictures taken on the spot directly in the iPad album into and create your photo book according to own needs. A wide range of layout templates, backgrounds, clipart and fonts ensures the personal look. Just as easily photo box customers with the order app photo gifts iPad by on the road or at home or create your wall decorations. The Fotokasten photo service app for the iPad requires iOS 5.1 or later. The Fotokasten photo service app available for the iPhone will appear shortly. Fotokasten photo box, digital image files on real paper prints began to produce 2000 as a pioneer. High-quality workmanship, excellent Customer service and products on the pulse of the time mark cornerstone and make one of the leading German photo – and PrintServices photo box on the Internet. Whether on paper, canvas, porcelain or slate, Waiblinger professionals print image files on different surfaces in high-definition quality. From the photo book up to the food bowl, the range includes over 200 products. Photo lovers choose their favorites from the product portfolio, upload images and make desired products quickly even. Photo box technology and production from the House is dom in Waiblingen. More information on


“Study shows: 123people third-‘coolest’ search service on the Internet study shows: 123people third coolest” search service in the Internet, Vienna, August 31, 2010. Www.123people.at is the third coolest for Austria’s user”search engine. Only the U.S. search giant Google and Yahoo could place cool brands index search engines before the service started two years ago when the collected by marketagent.at under 1000 people. Well come 123people at the digital natives”at – all those who are already grown up with digital technology.

About 21 percent of this group consider particularly cool”the Personensuchmaschine. Google only find even cooler the people grew up with the Internet. We are convinced that coolness is becoming more and more the measure of all things. Many classic image criteria, however, are interchangeable and hackneyed.” “Sympathetic”, for example, is nice”, be nice with” alone but not necessarily far enters life. Coolness, however, means independence and differentiation. Some contend that Robotics shows great expertise in this. Especially in times of lack of Differentiation ability at product level is gold worth a cool brand image sometimes.

That alone enough, the phenomenon of coolness for us is fundamental”to study”, says Thomas Schwabl, Managing Director of Marketa Gent. 123people is the instrument used daily now for much user to find info about yourself and others in the network. What is ahead of its time and anticipates trends considered cool”. That 123people at the topic people search “succeeded. 123people symbolizes”the lifestyle of the digital natives, says Russell E. Perry, CEO of 123people. For the cool fire index of the market specialising in surveys on the Internet and established Marketa Ghent (www.marketagent.com) is per sector with a predetermined list of brands wondering which brands as especially cool are perceived. Interviewed 1,000 Austrians between 14 and 59 years of age, are where the composition of the sample with respect to gender, age, education and State of the structure of the Austrian population. About 123people Since February 2008, optimized people search on the Internet. With monthly over 40 million unique visitors, 123people is worldwide the most popular and largest Internet Personensuchservice. is with over 1.4 million unique clients (MANOHAR June 2010) among the four largest sites of in Austria. Headquartered in Vienna each user provides an online person search, with the simple fast, free, and reliable real-time information about themselves or about other people on the Internet finds. The search results come from global as well as country-specific, available free on the Internet data sources.

Middle Hesse

He would like to get the relevant content presented. This point is closely linked with the arrangement and structure of navigation on a site ideally intuitively -without thinking – is operable and understandable. Habit. A reader who is much on the Web, has the experience, that there are certain regularities that are equal or nearly equal on many websites. For example, the arrangement of the navigation.

When entrepreneur known that their readers pattern (navigation either left vertical or horizontal above) operate, be they can intuitively most likely use the navigation on the site and so quickly reach the desired target or the information. Claim. The discerning user of the year 2010 knows many sites that are graphically and technically more sophisticated and convincing optically as content. He will therefore always rather recognize whether a page is professionally created or home-made – and draw his conclusions in relation to the company. A factor that should not be underestimated. Conclusion Web site operators do well, occasionally holding up the mirror to themselves or their page and look at the website from the perspective of the reader.

Who ever a friend has asked and it observed, on its Web site a certain type of information to search E.g. the directions or a contact form, will be noted may be very clearly how much optimization needs solely with the appearance and arrangement of text or controls still exists on its Web site. Looking for the directions will take, for example, more than 10 seconds, urgent action is required, if the customers to check on the entrepreneur for his services. Date published: Episode 1: Episode 2: ‘The imprint – stepchild of many sites’ ‘Spamfree without barrier – CAPTCHAs in forms’ episode 3: ‘general terms and conditions even made – the right way?’ Episode 4: ‘Texts with images enliven – professionally made’ episode 5: target group orientation – who are the readers?” Episode 7: Content – attractant for readers and search engines episode 8: know, as customers on the Internet looking for e-commerce for small and medium-sized companies in Hessen performs the EC-M Advisory Centre free site checks. We discuss the results in detail with the entrepreneurs and pass a comprehend check Protocol. Are you interested? Then simply send an email to or call at 0641 / 309 1347 (Andreas Heine). Free site check – a small step, one giant leap for your business. (Direct link: website-check) The EC-M works since 1998 successfully because the EC-M Advisory Centre of e-commerce Middle Hesse, to promote the development of e-commerce by businesses in Central Hesse. The EC-M supported targeted small and medium-sized enterprises in the region with the introduction of modern information and communication technologies. The necessary information and knowledge often lack small businesses in trade, crafts and industry to assess the benefits of the new media for themselves. As one of 28 knots in the network of e-commerce is the EC-M direct contact person for interested companies as well as for the technology provider. The competent Services of the EC-M consists of many basic services that are specifically tailored to the needs of entrepreneurs such as neutral and free initial information, an initial consultation about the possibilities and modalities of the use of the Internet and other networks for business purposes, the presentation of basic and advanced examples of new media in e-commerce companies. Press contact: EC-M Advisory Centre of e-commerce Middle Hesse of Andreas Heine Gutfleisch str. 3 5 35390 Giessen Tel.: 0641 / 3091347 fax: 0641 / 3092959 twitter.com/ecmittelhessen