Almost 90 percent of the newspaper publishers involved with own presence on the social Web. Facebook and Twitter are the most commonly used platforms. Frankfurt / Main, 14 may 2013. Newspapers are interactive. Already have presence in the social Web”89 percent of newspaper companies. Almost all of them have a presence in the largest social network, Facebook. In addition, especially Twitter and Google + can be used. The ZMG newspaper marketing company, Frankfurt on the main in a broad-based Publisher query documented these results.
A total of 103 publishers have participated in the survey. Also on the social web news social media activities the newspaper publishers dominate the news with distance play the most important role. 85 Percent of the content published by newspapers on social media channels are news. Also on the social Web the newspaper remains true to its core,”explains Markus Ruppe CEO of ZMG newspaper marketing company. Newspapers are available for current and reliable news. Also on digital Channels give them orientation and offer conversation.” In the dialogue with the readers on average seven follow comments on a post of a newspaper in the social Web. However, the fluctuations are very high, while outweigh one to five comments, some posts cause 50 and more reactions.
Social media spread newspaper content who is active in social media, promotes also the parts and recommend. 92 Percent of the newspaper offers allow the sharing of content, 85 percent recommending. In about three-quarters of the cases, this applies to all articles. So are the publishers in the focus of interest of the user. In a recent study, the largest publisher in 24 countries has analysed the social web platform 33Across the shared content of 500. “” The highest Clickraten achieved by a wide margin news “and politics”, the core competencies of the newspapers. The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practice-oriented services from media planning up to the advertising effect control.